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On Saturday, I took a stroll along the beach and unexpectedly ran into Fabio, a former student of mine. He was there with his sister and parents, all smiles and waves. Fabio is now 14, a long way from the 8-year-old who first joined our academy. After three years with us, his parents had...

In the early years of running a teaching business, a language school, a dance studio, or an after-school activity, we tend to jump at any request we get at any hour. And we wholeheartedly believe that that's the way things should be done. 

But what happens when this urgency disrupts our...

Many school and studio owners are afraid of offering money-back guarantees, fearing people taking advantage. 

However, if you talk to the right community and attract the right clients with clear messaging about your brand, you don't have to worry about a high percentage of money-back...

Last week I shared my 13 ideas for bringing in new students, but besides “firefighting” and last minute ideas, it is of huge importance to acknowledge, that not everyone will be ready to buy right when you are ready. You can help their decision making though with some education on the...

I was super lucky to start a teaching business in Spain without ever having worked at a language school in this country myself. Why? I didn’t have any limiting beliefs people from the industry might have.

My first clients were three guys from a little village, starting a small company with...

Have you ever thought about your clients as your heroes? 

When you work with true Dream Clients, you're mutually heroes to each other. 

Let me explain: When you work with dream clients, you are their go-to person without a single doubt, and once you have their trust, they will follow...